Pyramid Companies Announce St. Louis Centre Plans

As the director of marketing for The Pyramid Companies, I was responsible for leading all marketing and public relations efforts of the then-largest developer in the metro region.  There was national as well as local attention when we announced plans to recreate the area surrounding the former St. Louis Centre shopping mall in downtown St. Louis. 

     http://tinyurl.com/yhe43lg

http://tinyurl.com/ygh7wap

The press conference to announce the project was carried on all local news networks and included speakers such as Mayor Francis Slay and Governor Matt Blunt: 

PR Work Sample: Pudd’nhead Books

As the daughter of an English teacher, books have always been an important part of my life.  When a new independent store opened up in Webster Groves, I knew I wanted to help them find success. 

Pudd’nhead Books is owned by Nikki Furrer, and she absolutely knows her stuff.  She’s one of the funniest, coolest, smartest people you’ll ever meet.  I’ve helped her publicize events and, most recently, put together a press kit for her annual trip to schmooze with New York’s publishing community.

Stop in soon and buy your next favorite read.

http://www.scribd.com/doc/26915053/Puddnhead-Books-Digital-Press-Kit

PR Work Sample: Holiday Campaign for Old Orchard Merchant’s Association

Old Orchard Merchant District

I’ve worked with the Old Orchard Merchant Association’s on promoting several of their events, but the holiday season has to be my favorite.  We had an enormous mailbox built to collect Letters to Santa – dropping the annual wish list has become a treaured tradition for many local families. One year we had the good fortune to plan our holiday push at the same time that the ScholarShop, a neighbor, was set to hold a one-time-only sale of vintage dresses.  It created a real win-win: the neighborhood was able to capitalize on the draw of the sale and the ScholarShop benefited from the efforts of the merchant’s forward-thinking PR push.

Front page coverage of Letters to Santa:  http://tinyurl.com/8yb7qa7

Post Dispatch coverage on page 1:   

Fox 2 gave us 4 full minutes of coverage over two newscasts:  http://tinyurl.com/fox2oldorchard

PR Work Sample: St. Louis Entertains Magazine

We consistently get great spots for Arina Lanis and her fantastic ideas on KMOV’s Great Day St. Louis.  Arina  was the editor and publisher of St. Louis Entertains and is currently the creative force behind Flavors Media.  It’s always a great time when we do these shows:

 

February 2010 Great Day St. Louis appearance:  http://tinyurl.com/yzlqze7

December 2009 Great Day St. Louis appearance:  http://tinyurl.com/yhoeqnj

November Great Day St. Louis appearance:  http://tinyurl.com/yhoeqnj

October Great Day St. Louis appearance:  http://www.kmov.com/archive/69120937.html