PR Work Sample: Holiday Campaign for Old Orchard Merchant’s Association

Old Orchard Merchant District

I’ve worked with the Old Orchard Merchant Association’s on promoting several of their events, but the holiday season has to be my favorite.  We had an enormous mailbox built to collect Letters to Santa – dropping the annual wish list has become a treaured tradition for many local families. One year we had the good fortune to plan our holiday push at the same time that the ScholarShop, a neighbor, was set to hold a one-time-only sale of vintage dresses.  It created a real win-win: the neighborhood was able to capitalize on the draw of the sale and the ScholarShop benefited from the efforts of the merchant’s forward-thinking PR push.

Front page coverage of Letters to Santa:  http://tinyurl.com/8yb7qa7

Post Dispatch coverage on page 1:   

Fox 2 gave us 4 full minutes of coverage over two newscasts:  http://tinyurl.com/fox2oldorchard